Captain Caveman!

I've been meaning to share things we're doing, not necessarily so you can steal our ideas (though that's fine - we steal ideas), but more in hopes that it might spur you on to some new ideas...

So, we started our two new campuses a couple months ago. I knew I wanted to do a series on some of the basics of the faith to get all the new people kind of "oriented" in Christianity. We could have called it "The Basics of Our Faith" or something like that, but we're calling it "Christianity for Cavemen." Why? Because we always want to emphasize what we have in common with the non-Christians who show up to our services, not our differences. Our faith is our difference, but we all watch TV and have laughed at the Cavemen commercials. So packaging the series that way helps new people to see what they have in common with us (therefore making them feel a little less out of place, rather than what is different (and thereofore making them feel even more out of place).

Branding it as "Christianity for Cavemen" also makes it easy to be creative. If it was "The Basics of Our Faith," I don't what creative pieces we could have done. But with "Christianity for Cavemen we have shown one of the cavemen commerials each week, highlighted some of the funniest commercials on TV in the last few years, and this morning had a caveman outside of each of our locations, protesting Forefront. (They were dressed as cavemen yelling, "Forefront is anti-cavemen!" "Don't go to Forefront!")

Hope this idea helps you as you plan a future series. Ask yourself: How can we package this series in a way that emphasizes what we have in common with non-Christians? And, how can we brand this series to make creativity easy?

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